Hey, I like the idea. I would say anyway that the background could be better, and more importantly, the text, at least the brand name should be bigger. See, nobody passing by in a car is going to be able to read anything with that text size. Even somebody walking and not paying attention can miss what is this about.
Well it is just my opinion, nice idea anyway! Cheers!
heh, there are billboards for car's users and if you don't pay attention you might be hit by one ;] the idea is to drag that attention by graphic work not screaming the brand name. Anyway thx for your opinion, I know it could be done better, that's just where I'm at atm ;]
Respect that, didn't mean to be rude or anything. Let me explain my point. I'm not saying the ad doesn't call the public attention at all, in fact it is a very strong graphic. But lets say i'm someone driving in my car and I'm actually impressed by the image... and then I'm saying "what? wait, what is that about? I wanna buy! What is that!??" I couldn't see any names and so the ad becomes pointless. And in a spot like that you don't want to loose the car users to see your brand. At least the people paying for the ad won't Well, don't get mad please, just trying to give and advice on something I'm pretty sure about. If anyone wants to give me advice on some of my works I'm allways willing to hear Being humble is one of the best ways to be allways improving!
yeah I wasn't mean to be rude either, I really like when people has something more than "great" or "you suck" to say ;]
I know you got the point but... 1. if you want to be able to notice the brand name from a car driving with any reasonable speed it should took something like 30% of the advert itself... (and I'm still not sure if that would be enought) 2. They key is the bus/tram stop localization, it's usually near intersection so there is a strong possibility that you're going to stay there or moving with realy low speed anyway. 3. I'm preety sure that aroudn 80% of target audience of those adverts are people waiting, passing by by foot.
I'm really glad that you put an efford to your comments, and I'm not saying that increase of brand name would be a bad idea.